by Michelle Beamer
Jason Shung says he does just about everything online. “I’m online constantly. The first thing I do in the morning is to check my email,” Jason states. So when the time came for Jason to sell his Honda Prelude, it was only natural to look for a way to sell it over the Internet. “I figured if I can buy online, why not sell online as well,” said Jason.
Michelle Dooley on the other hand, feels like an old pro when it comes to using the web to sell a car. “I definitely decided to sell online because I knew I could get more money than I’d ever get from any dealer,” Dooley explains.
However, unlike Michelle, experts say that consumers lose millions of dollars every year on used car sales because they don’t know what their vehicles are worth or how to sell them effectively.
Jack Nerad from Kelley blue Books explains how and where to determine that value of your vehicle, “There are several used vehicles values when you go to sell a used car, and the appropriate one that KBB.com uses is the Kelley Blue Book private party value. When you have that value you know what your car is worth, you should access it very accurately in terms of condition, and then you’ll have a great price to sell that car yourself. “
Using this service, in no time at all, Jason zeroed in on the value of his car online.
Online car sale sites allow sellers to post photos of their cars, which show buyers exactly what you have. Chris Long from Cars.com emphasizes that, “Pictures sell cars.” He also gives this advice to sellers, “take plenty of photos of your car of all angles. Make sure you’ve cleaned out the interior and exterior before you’ve taken those photos to make sure the buyer sees the car in its best condition.”
Jason posted an ad on Cars.com with 12 photos of his Prelude, he also attached a CARFAX report for his car, which provides independent verification of any vehicle’s history, so buyers know exactly what condition the vehicle is in.
Larry Gamache, with Carfax, gives some tips, “One of the first things you want to do when you are selling your car is gather up all the documentation about that car’s past, any service or repair information you have, and make sure you get a detailed vehicle history report.”
Jason started getting calls and emails the day after his ad started running. “[It’s nice] having something online, where I can just refer someone to, hopefully that way it will filter through a lot questions they may have.“ By posting his ad online, Jason got his asking price within three days.
Larry suggests that “a little investment of time and energy up front when you’re getting ready to sell your car, is going net you a greater profit in your pocket.” Jason Shung is living proof of this.
There’s more you can learn about effective techniques for marketing your used car, and it’s all at your fingertips. All you need is an Internet connection.